The documentary is already a few years young, but I only watched it recently on Netflix. The documentary is a nice to see because it reflects not only how people love their sneakers and what they’re willing to do (and pay) to get theirs, but also to see what marketing can do for a brand. And the people at Nike understand this like no other. With a limited supply they create a bigger demand and momentum. This momentum creates media attention and even a bigger demand thus prices raise etc. It also demonstrates the importance of collaborations between markets and groups. It illustrates that sneakers are more than just sneakers. Something we already know for years, but it’s nice to see this captured in a movie. Thumbs up!
Sneakerheadz from Gravitas Ventures on Vimeo.