The TCD 2008 is the place to be for direct marketeers. Three days long the Jaarbeurs in Utrecht was all about direct marketing. One of my clients was there to promote their full color print facilities. With full color and flexible printing, the possibilities are numerous. Getting in touch with your target groups gets more effective.

That’s why we developed a concept: The color of money. We translated it into an campaignwebsite, invitation, stand, posters and the best of all…a great dress filled with money! We developed a concept with a strategy to trigger people to visit the Euro Mail stand. And we succeeded. For three days long the stand was crowded with people. Mission accomplished!

Isn’t it beautiful?!

More pictures in my FlickR account…